The battle to stand out on YouTube is getting tougher every year. There are over 51 million active YouTube channels, and over 300,000 of them have more than 100,000 subscribers. When you upload a video to YouTube, you’re amongst 3.7 million other new videos published to YouTube that same day.
The big question is, how can you make your videos on YouTube stand out amongst the competition? If you’re looking to grow your channel on YouTube and make your videos stand out in front of your audience, check to make sure you follow these tips:
Set a good posting schedule.
Did you know that channels that post more than once a week perform better and get more recommended views?
It’s recommended to post on YouTube 2-3 times per week to help your channel grow over time. However, be careful before you promise your audience twice-weekly video posts. Creating good quality YouTube videos takes time, so make sure you consider how long creating each video will take and how you can schedule in advance to post multiple times a week. Also, consider your own content and how often your audience wants to consume it. If your channel offers learning courses, your audience may only be able to consume 1-2 videos per week. If that’s the case, can you also post shorter-length videos for tips and tricks throughout the week?
Getting creative about the different types of content that you offer each week is just as important as scheduling the number of times you will post each week.
Understand how to correctly analyze your channel’s performance.
Knowing how to find and analyze your YouTube analytics data is important to understand why your channel might not be performing as you’d like it to. YouTube Studio provides key analytics for a channel, but do you know how to analyze them?
Some of the key pieces of important data that many YouTubers overlook are their audience retention, post impressions, and suggested videos. Audience retention is important to understand when during a video your audience clicks out of the video. If your audience is leaving the video within the first few minutes, reconsider how you structure your videos to capture their attention quicker.
Post Impressions are the number of times your video has been shown to YouTube users. If this number is high, but your number of video views is low, you may need to change how you title your videos and choose thumbnails. If this number is low, reconsider how you’re adding key search terms to your video’s metadata.
Suggested videos show you what other videos and channels are recommended to your audience after they watch your video. This can give you an idea of other types of videos and topics that your audience is interested in, and how you can potentially improve certain aspects of your own content.
Get creative with how to monetize your channel.
There’s not just one way to monetize your YouTube channel. You can monetize your channel through YouTube’s Partner Program if you have over 1,000 subscribers and 4,000 watch hours in the past year.
Some other ways to monetize your YouTube channel are through brand sponsorships, ad revenue, paid online learning courses, merchandise sales, etc. Using your YouTube channel to promote sales from YouTube is a great way to make money on the platform.
Make your content accessible to more than one audience.
Are you adding professional closed captions and translated subtitles to your videos?
By not adding them, or by relying solely on YouTube’s automatic captioning, you could be missing out on a huge part of your potential audience. Individuals who are deaf or hard of hearing need accurate captions to be able to watch videos online. People in foreign countries need translated captions to watch videos in their non-native language.
Adding professional closed captions and translated subtitles to your YouTube videos is easy with online platforms such as SubCaptioner. Check out our website to learn more about how we make YouTube videos more accessible to a larger audience.
Don’t be too shy to collaborate with other YouTubers.
Collaborating with other YouTubers is a great way to expand your audience and your knowledge base. By including other YouTubers in your videos, even from a virtual collaboration, invites their subscribers to visit your channel and get to know about you. It’s also a great way to learn from other YouTubers about how they approach creating new videos for their audience.
Don’t limit yourself to fellow YouTubers only in your genre only. Expanding across genres is also a great way to reach new viewers.